A new era is dawning in professional women’s soccer, and Kansas City Current, co-owned by Brittany Mahomes, is standing at the forefront of a revolution valued at $275 million.
A Bold Vision Becomes Reality
The rise of Kansas City Current represents more than just a business success story—it is a symbol of progress, resilience, and the undeniable growth of women’s soccer in the United States. Once overlooked and underfunded, women’s soccer is now commanding major headlines and even major money, and Kansas City Current is a prime example of this transformation. The club’s $275 million valuation is a testament not only to savvy ownership but to a cultural shift in how society perceives and supports women in sports.
This isn’t a story of overnight success. It’s a story of strategic investment, community engagement, and unwavering belief in the potential of women athletes. It’s about building something from scratch—literally and figuratively—and proving that the demand for high-level women’s soccer is not only real but thriving.
Brittany Mahomes: A Champion for Change
One of the most influential forces behind the club’s meteoric rise is Brittany Mahomes, former professional soccer player, fitness entrepreneur, and wife of NFL superstar Patrick Mahomes. But her influence extends far beyond her famous last name. Brittany brings authenticity, experience, and a deep passion for women’s sports. Her belief in the mission and her role as a co-owner has helped build a brand that resonates not just locally but nationally.
Brittany’s involvement lends more than visibility—it brings legitimacy and credibility. In a world where women’s sports have often been seen as secondary, Brittany and her co-owners are demonstrating that investing in female athletes isn’t charity—it’s a smart, future-facing business move.
The Business of Belief
Reaching a $275 million valuation is no small feat, especially in a league that has historically operated on shoestring budgets. The secret? A blend of innovative infrastructure, strategic partnerships, and a fan-first mentality. Kansas City Current has built its own state-of-the-art stadium—the first purpose-built stadium for a women’s soccer team in the world—signaling a dramatic departure from the days when women’s teams were afterthoughts in multipurpose venues.
This kind of investment is making waves throughout the sports world. It shows that women’s teams can have their own facilities, branding, and identity—and that doing so drives revenue, fan engagement, and media attention. When fans see a team treated with the same level of seriousness as their male counterparts, it fuels a virtuous cycle: more support, more talent, more visibility, and ultimately, more growth.
Cultural Momentum and Market Opportunity
The rise of Kansas City Current reflects a broader trend: women’s sports are having a moment, and that moment is quickly becoming a movement. From sold-out matches and expanding TV deals to rising merchandise sales and social media buzz, the signs are everywhere. Younger generations are growing up with female sports heroes, and they’re demanding access, exposure, and excellence.
The NWSL (National Women’s Soccer League) has capitalized on this momentum, attracting record-breaking sponsorships, launching expansion teams, and fostering global recognition. With stars like Alex Morgan, Trinity Rodman, and Rose Lavelle leading the charge, the product on the field has never been stronger—and fans are responding in kind.
But what Kansas City Current is doing goes beyond riding the wave. They’re helping shape the very future of the sport. Their brand is bold, their message is clear, and their ambitions are sky-high. They are not just participants in the growth of the game—they are pioneers.
More Than a Game: A Platform for Empowerment
The significance of what Kansas City Current is building cannot be overstated. It’s not just about soccer—it’s about creating a platform for empowerment, inclusion, and representation. It’s about giving girls a team they can root for, aspire to, and believe in. When you invest in women’s sports, you invest in the message that gender equity matters, and that talent knows no gender.
The team's outreach into the community, youth programs, and presence on social media serves as a constant reminder that professional athletes are also leaders, mentors, and role models. That visibility has a ripple effect, encouraging more young girls to pursue their athletic dreams and more families to support them.
The Road Ahead: Expansion, Innovation, and Inspiration
The journey doesn’t end here. With momentum building, Kansas City Current and other NWSL teams are entering a phase of accelerated growth. International players are taking note, media deals are expanding, and ownership groups are becoming more sophisticated. This isn't a trend—it's the future of sports.
We can expect more global partnerships, technology integration, and sports science innovation to be integrated into women’s soccer at every level. The game is evolving, and with it, the entire landscape of sports consumption, fan interaction, and community building.
Kansas City Current's success proves that the ceiling is much higher than anyone imagined just a few years ago. And if current trends continue, we could see billion-dollar valuations in women's soccer within the next decade.
SIA Academy: Aligning with the Future of Women’s Soccer
At SIA Academy, we are watching these developments with pride and purpose. The story of Kansas City Current echoes the values we instill in our players every day—dedication, innovation, and belief in the power of opportunity. As a high-performance soccer academy that nurtures talent from around the world, we understand the importance of creating equal opportunities for female athletes.
Our programs are tailored to meet the growing demands of the professional game—individualized development, mental performance coaching, and international exposure—and that includes our women’s teams. We prepare athletes not only to play the game at a high level but to become part of a global movement that is changing lives and breaking barriers.
What Kansas City Current is doing inspires us to push even harder. We believe the next generation of stars—just like those lighting up the NWSL—are already training in places like SIA Academy. The game is changing, and we are proud to be part of that change.
